The profound silence

Yesterday I came across the 4-quadrants chart by Stephen Covey again while reading the Boron Letters (very compelling on copywriting, btw)

Every task can be assigned to one of four quadrants: (1) important and urgent (e.g. studying for an exam), (2) important but not urgent (e.g.working on your passion project), (3) not important but urgent (e.g. shopping for the week), (4) not important and not urgent (e.g. watch movies).